Director of Sales & Marketing

Location: New York City, in-office
Employment: Full-time
Compensation: $150,000 annually

About the Role

maude is seeking an experienced, commercially driven Director of Sales & Marketing to lead wholesale revenue growth, national retail account development, and integrated consumer marketing during a pivotal stage of the company's growth.

With distribution across 33 countries and recent expansion into more than 1,000 Target Beauty Studio and Ulta Beauty doors, maude is entering its next chapter of growth. We are looking for a leader who understands how to build retail relationships, increase sales velocity, expand distribution, and create consumer demand through thoughtful, effective marketing.

The ideal candidate brings a strong background in beauty, wellness, or consumer goods, with demonstrated success managing major retail accounts and executing marketing strategies that translate into measurable sales. This person is equally comfortable negotiating with buyers, analyzing performance, developing go-to-market plans, and leading cross-functional execution.

Reporting directly to the Founder & CEO, the Director of Sales & Marketing will lead a small internal team and work closely with growth, product, creative, operations, and external agency partners to ensure commercial priorities are translated into results.

Please reach out with your resume to eva@getmaude.com.

Responsibilities

Sales & Commercial Strategy

  • Own wholesale revenue targets and develop sales strategies across domestic and international retail accounts.

  • Lead relationships with key retail partners, including Target, Ulta Beauty, and specialty retailers.

  • Drive account growth through improved sell-through, replenishment, assortment expansion, merchandising opportunities, and increased distribution.

  • Lead buyer meetings, account presentations, commercial negotiations, and business reviews.

  • Identify and pursue new retail partnerships and distribution opportunities aligned with the brand's positioning and financial objectives.

  • Develop account-level sales forecasts, performance reviews, and actionable plans to address opportunities and underperformance.

  • Partner with growth, finance, and operations to align wholesale strategies with ecommerce, marketplace performance, inventory, and profitability goals.

Go-to-Market & Product Launches

  • Lead cross-functional go-to-market planning for product launches, retail expansions, and seasonal campaigns.

  • Develop integrated launch strategies that connect product positioning, retail distribution, consumer marketing, and sales objectives.

  • Establish clear timelines, deliverables, budgets, and performance goals across internal teams and external partners.

  • Partner with product development and creative to ensure launches are commercially viable, differentiated, and aligned with brand positioning.

  • Evaluate launch performance and identify opportunities to improve future execution and revenue contribution.

Brand & Consumer Marketing

  • Develop and oversee integrated consumer marketing strategies across retail, ecommerce, organic social, creators, affiliates, email, paid media, and PR.

  • Translate commercial priorities into campaigns that drive awareness, product discovery, conversion, and repeat purchase.

  • Lead retail marketing initiatives that increase visibility, consumer engagement, and sales velocity in-store and online.

  • Oversee marketing calendars, campaign planning, and agency coordination to ensure consistent execution.

  • Maintain a cohesive brand voice, positioning, and customer experience across channels.

  • Evaluate marketing effectiveness against defined commercial objectives and performance metrics.

Retail & Channel Development

  • Develop account-specific growth strategies for national and specialty retail partners.

  • Identify opportunities to improve merchandising, product placement, education, promotional activity, and assortment productivity.

  • Collaborate with retail partners on joint business planning, marketing opportunities, and expansion initiatives.

  • Monitor competitive activity, category trends, and consumer behavior across beauty, wellness, and intimate care.

  • Support international retail growth through distributor relationships, account development, and market-specific commercial planning.

Analytics & Operations

  • Analyze wholesale sales, sell-through, inventory, and marketing performance to identify opportunities and risks.

  • Establish clear reporting frameworks for account performance, launches, campaigns, and commercial initiatives.

  • Translate performance data into actionable recommendations and measurable next steps.

  • Work cross-functionally to address operational challenges affecting sales, fulfillment, and retailer performance.

  • Improve processes, planning, and accountability across commercial and marketing functions.

Team & Cross-Functional Leadership

  • Manage and develop a small team supporting wholesale sales, social media, and social commerce.

  • Establish clear priorities, responsibilities, timelines, and performance expectations.

  • Direct external marketing partners, agencies, and freelancers to ensure work aligns with commercial objectives.

  • Collaborate closely with the Founder & CEO and internal leaders across growth, product, creative, and operations.

  • Lead with a proactive, collaborative, and solutions-oriented approach in a lean, fast-moving environment.

  • Foster a culture of ownership, accountability, strong communication, and consistent follow-through.

Qualifications

  • 7–10+ years of experience in sales, commercial leadership, brand marketing, or integrated consumer marketing within beauty, wellness, personal care, or CPG.

  • Demonstrated success managing and growing national retail accounts such as Target, Ulta Beauty, Sephora, or comparable partners.

  • Proven ability to drive wholesale revenue growth, improve retail sell-through, and identify distribution opportunities.

  • Experience leading integrated consumer marketing campaigns and cross-functional product launches.

  • Strong understanding of retail merchandising, assortment planning, account management, and commercial negotiations.

  • Ability to connect marketing strategy and investment to measurable sales performance.

  • Strong analytical skills, including experience with forecasting, sales reporting, and commercial performance analysis.

  • Experience managing teams, agencies, and cross-functional initiatives.

  • Familiarity with ecommerce, Amazon, creator marketing, and affiliate programs.

  • International retail or distributor management experience is a plus.

  • Highly organized, resourceful, and comfortable balancing strategic leadership with hands-on execution.

  • Experience working in a founder-led or entrepreneurial environment preferred.

What Success Looks Like

  • Increased wholesale revenue and stronger retail sell-through.

  • Improved performance and expanded opportunities within existing national accounts.

  • New distribution and commercially productive retail partnerships.

  • Successful product launches that generate measurable consumer demand.

  • Better alignment between marketing investment, retail performance, and revenue.

  • A focused team delivering against clear commercial priorities.

To apply: Please send your resume to eva@getmaude.com.

maude is an equal opportunity employer.