Senior Manager, Consumer Marketing & Go-to-Market

Location: New York City (in-office)
Employment: Full-time
Salary: $100,000–$115,000

About maude

maude is a modern intimacy company creating thoughtfully designed essentials for everyday life. Since launching in 2018, maude has worked to make intimacy more accessible through inclusive products, thoughtful design, and a contemporary approach to sexual wellness.

Today, maude is distributed across 33 countries, with a growing presence across national retailers including Target and Ulta Beauty, specialty retail, and ecommerce.

About the Role

maude is seeking a commercially minded Senior Manager, Consumer Marketing & Go-to-Market to lead product launches, integrated marketing campaigns, and consumer demand across retail and ecommerce.

This role is responsible for translating products, campaigns, and consumer insights into measurable business results. With maude's expansion into Target and Ulta Beauty, we're looking for someone who understands how to build awareness, drive product discovery, and turn consumer interest into purchases.

The ideal candidate brings strong experience in beauty, wellness, or consumer goods, with a deep understanding of product storytelling, retail marketing, organic social, creator partnerships, and ecommerce. They combine creative instincts with analytical thinking and know how to connect marketing activities to commercial outcomes.

We're looking for someone who thinks beyond the campaign itself. Someone who asks what we're trying to achieve, how we'll measure success, and what needs to happen next to improve performance.

Working closely with the Founder & CEO, this person will lead marketing priorities and collaborate with retail sales, product, creative, and external partners to drive effective, measurable marketing initiatives.

Responsibilities

Consumer Marketing & Commercial Strategy

  • Develop and execute integrated consumer marketing strategies that drive product discovery, customer acquisition, retail sell-through, and ecommerce revenue.

  • Translate company priorities into actionable marketing plans with clear objectives, timelines, and performance goals.

  • Identify opportunities to increase consumer demand for priority products across retail and digital channels.

  • Use consumer insights, sales performance, and market trends to inform marketing decisions.

  • Evaluate marketing initiatives based on their contribution to traffic, conversion, product performance, and revenue.

Go-to-Market & Product Launches

  • Lead go-to-market strategy and execution for new product launches, retail launches, and seasonal campaigns.

  • Develop product positioning, key messaging, consumer education, and integrated launch plans.

  • Build comprehensive GTM calendars across retail, ecommerce, social, email, PR, creators, and paid media partners.

  • Partner with product, retail sales, creative, and external agencies to ensure launches are coordinated and delivered on time.

  • Establish launch objectives and performance measures, monitor results, and identify opportunities to improve performance.

Retail Marketing & Consumer Demand

  • Develop consumer marketing initiatives that support product discovery and sell-through across Target, Ulta Beauty, and other retail partners.

  • Work closely with retail sales to identify priority products, account opportunities, and underperforming assortments.

  • Create retailer-specific campaigns and marketing plans supporting launches, promotions, and key selling periods.

  • Identify opportunities to drive consumer traffic and purchase consideration through social, creators, partnerships, and product education.

  • Use retail performance data and consumer insights to inform marketing priorities and recommendations.

Social, Creator & Community Strategy

  • Lead organic social and creator marketing strategy across TikTok, Instagram, and relevant platforms.

  • Develop product-focused content strategies that encourage discovery, engagement, and purchase.

  • Oversee creator, affiliate, and social commerce initiatives, including TikTok Shop where eligible.

  • Identify opportunities to expand consumer reach and increase marketing-driven sales through creator partnerships and content.

  • Direct the Social Commerce & Community Coordinator on execution, content priorities, creator outreach, and community initiatives.

  • Evaluate social and creator performance against traffic, conversion, and commercial objectives.

Integrated Marketing & Performance

  • Coordinate marketing campaigns across email, ecommerce, PR, social, creators, and external agency partners.

  • Partner with creative and product teams to ensure campaigns communicate clear product benefits and consistent messaging.

  • Work with retention and paid media partners to align marketing initiatives with commercial priorities.

  • Establish KPIs and regularly report on campaign performance, marketing-driven traffic, conversion, and sales impact.

  • Develop forward-looking marketing plans, identify performance gaps, and recommend actionable improvements.

  • Manage marketing timelines, priorities, and deliverables with strong ownership and follow-through.

Qualifications

  • 4+ years of experience in consumer marketing, integrated marketing, or go-to-market within beauty, wellness, personal care, or CPG.

  • Demonstrated experience leading product launches and integrated marketing campaigns that generated measurable commercial results.

  • Strong understanding of consumer behavior, product positioning, and marketing within retail and ecommerce environments.

  • Experience supporting national retail partners such as Target, Ulta Beauty, Sephora, or similar strongly preferred.

  • Strong knowledge of TikTok, organic social, creator marketing, affiliate programs, and emerging consumer trends.

  • Ability to interpret marketing performance, consumer insights, and sales data to inform decisions.

  • Experience collaborating with creative teams, agencies, and cross-functional partners.

  • Strong organizational, analytical, communication, and project-management skills.

  • Commercially minded, proactive, creative, and comfortable taking ownership in a lean, founder-led environment.

  • Ability to balance strategic thinking with hands-on execution and exceptional follow-through.

What Success Looks Like

  • Product launches and marketing campaigns contribute to measurable consumer demand and revenue growth.

  • Stronger product discovery and sell-through across Target, Ulta Beauty, and other retail partners.

  • Increased qualified traffic, conversion, and marketing-driven sales across ecommerce.

  • A growing, commercially productive creator, affiliate, and social commerce program.

  • Clear marketing priorities, proactive planning, and consistent performance reporting.

  • Strong coordination across internal teams and external partners, with campaigns delivered on time and against defined objectives.

To Apply

Please send your resume and examples of product launches or consumer marketing campaigns you've led, including the commercial results achieved, to eva@getmaude.com.

maude is an equal opportunity employer and welcomes applicants from a wide range of backgrounds and experiences.